We were both excited and flattered when Algorithme Pharma, an Altasciences company, headquartered in Quebec, Canada, reached out to Video Arts Studios to create a promotional video for Algorithme Pharma USA, their recently opened sister company located in Fargo, ND. Because of the distance between our two businesses, the initial project meetings took place over the telephone and by email, but that proved to be no hindrance.
Altasciences’ Director of Communications and Marketing, Amy Sikora, laid out her storyboard for the video piece to General Manager Art Phillips and Project Manager Aimee Mitchell. The goal was to create a promotional video of Algorithme Pharma USA’s Fargo facility to share with the company’s pharma and biotech clients worldwide. Amy wanted the video to provide a quick profile of the convenient, attractive, spacious and well-equipped facility, as well as its staff of industry leaders.
After a preliminary site tour, a shot list, schedule and production planning, we were ready to go! Amy Sikora came into town and met the Video Arts Studio crew at the Fargo facility. Amy and her Fargo colleagues coordinated staff and the various rooms for Director of Photography Marty Halgrimson, Audio Engineer John Shea and Producer Jim Kirwan to get the needed shots.
Once the field production team gathered all the necessary video footage, Jim and editor Sam Claeys got together to assemble the video. Pleased with the final outcome, Amy Sikora and her staff have already started utilizing their new marketing video.
“The Video Arts Studios team was a joy to work with: flexible, professional, thorough, and efficient. They made for a painless project; there were only a few initial edits and they were done very quickly. Video Arts Studios delivered a final product that met our needs perfectly. I have already received a lot of positive feedback on the video.”